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Selling a Home

We Make the Process Easy

Market Analysis

  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value of your property by doing a detailed written market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds.
  • Execute a listing agreement authorizing us to market your property.

Property Enhancement

  • Recommend repairs and improvements to sell your property for the highest price
  • Suggest additional enhancement and repairs based on buyer feedback.

Home Marketing Plan

  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Take digital photos of your property for the MLS and internet websites.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Create a custom color photo brochure outlining the key property features.
  • Install a “for sale” sign on your property to generate buyer calls.
  • Deliver just listed postcards to your neighbors, inviting them to an open house.
  • Feature your home on the internet, including zillow.com, realtor.com, trulia.com, listhub.com, plus others.
  • Create an enhanced internet presence on realtor.com with the upgraded service.
  • Create a custom YouTube video to showcase your home.

Communication

  • Send you a link to the MLS presentation for your approval.
  • Email you links to all the internet presentations for your approval.
  • Email you direct feedback from other agents on all showings.
  • Call or meet with you weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.

Structuring the Sale

  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.
  • Prepare a strong counteroffer to create a solid transaction that will close on time with no surprises.
  • Determine an adequate purchase deposit to solidify the transaction.

Transaction Management

  • Manage all the details of your real estate transaction.
  • Open escrow and review the escrow instructions.
  • Arrange for the property, termite and other inspections.
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate and supervise the appraisal process to ensure the proper value.
  • Order the preliminary title report and review the condition of title.
  • Provide updated preliminary closing statements for your review.
  • Stay on top of all other matters to ensure your real estate transaction closes on time and is hassle-free.

Service After the Sale

  • Arrange for your net proceeds to be wired into your bank account.
  • Review the final closing statement for accuracy.
  • Give you copies of all your real estate transaction documents. These documents are valuable references for the future.

Home Enhancement Checklist

You’ve decided to sell your home!

When selling, it’s important to look at your home from a different perspective—the buyer’s perspective. The Home Enhancement Checklist provides you with insight and direction on how to get the most money and quickest sale for your home by making minor changes and repairs. Here are a few considerations to keep in mind while getting your home ready to sell:

TIDY UP!

When a home appears cluttered, buyers can’t “see” the home or its potential. By storing items you don’t need or use, your home will feel more inviting to potential buyers. When selling a home, less is more!

CLEAN UP!

A clean home gives the impression that it has been well cared for. Strive to make your home visually and aromatically appealing. Remember: Paint in the can is worth $20, but it’s worth $1,000 on the wall!

PATCH UP!

Minor repairs often become major stumbling blocks for potential buyers. Take away those distractions by fixing
minor issues before they become major.

ADD THE FINISHING TOUCHES!

The little “extras” make a home feel special. Remember, your home is competing with others in your neighborhood.
Make your home stand out!